logo XR SALENTO 2026

DEMO - JUNE 16, 2026

Nemixar

DESCRIPTION

Nemixar is an entertainment platform created with the aim of building a simple and inclusive bridge between the real and virtual worlds, with a focus on gaming and play-to-earn elements.
The platform is centered on fun and player progression, offering casual games based on geolocation and leaderboards.
At the same time, Nemixar is also a gamification tool for brands, which can easily create tailor-made gaming experiences through our editor to engage their communities and increase loyalty and retention.
Nemixar breaks down the technological barriers typically associated with the sector and allows anyone to enter the experience in just a few clicks, from desktop via browser and client, and from mobile through native apps.

Website - https://nemixar.com/

PRESENTER

Alessandro De Grandi, CEO & Founder of Nemixar.

Alessandro De Grandi founded his first startup, Esaplanet, at the age of 18. Through this company, he achieved his first exit, which later enabled him to finance other entrepreneurial projects. An expert in digital innovation, in recent years he has collaborated with major companies such as Microsoft, Carrefour, AXA, and Generali, and in 2018 he was selected by TIM as one of five Digital Ambassadors in Italy.
He has taken part as a speaker in numerous university events and conferences across Italy, from Trento to Bari, including La Sapienza University of Rome and the University of Milano-Bicocca. In 2022, he was also invited by the Constitutional Affairs Committee of the Senate of the Italian Republic as an expert for a hearing dedicated to the Metaverse and its legal implications.
Today, he leads Nemixar, a project born from his vision of an increasingly immersive web, integrated with virtual reality, augmented reality, and new digital experiences.

PARTNERSHIPS AND SPONSORS

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